# m360.dad — 360° Digital Marketing Agency

> 360° Marketing. Zero Excuses. Strategy, creative, and performance — all under one roof.

## Executive Summary
m360.dad is the growth engineering and digital marketing division of parent company RasTech Global. With 16+ years of leadership expertise in digital marketing, the agency manages ₹500Cr+ in annual advertising spend across India, Southeast Asia, and the Middle East.

- **Website**: https://m360.dad
- **Parent Company**: RasTech Global
- **Tagline**: 360° Marketing. Zero Excuses.
- **Leadership**:
  - **Rasis Rs** — Co-Founder & CEO (16 years experience in Digital Marketing, algorithmic growth & ROI architectures)
  - **Diyas S** — COO & Co-founder (16-year-old innovator who co-developed India's first Robotic Teacher as a team)
  - **Sajla Rs** — CMO (7 years experience in marketing strategy, brand positioning & performance acquisition)
- **Ad Spend Managed**: ₹500Cr+ annually
- **Markets**: India, Southeast Asia, Middle East, North America
- **Primary Focus**: Revenue growth, ROAS compounding, conversion rate optimization, multi-channel synergy.

## Core Capabilities & Services

### 1. Performance Marketing & Paid Acquisition
- Multi-platform execution across Google Ads (Search, PMax, YouTube, Display), Meta Ads (Facebook, Instagram), TikTok Ads, LinkedIn Ads, and Programmatic Display.
- Algorithmic bidding optimization, audience segmentation, and first-party data onboarding.
- Direct-response copywriting and rapid multivariate creative testing.

### 2. Search Engine Optimization (SEO) & Technical Audits
- Deep technical SEO: Core Web Vitals optimization, semantic architecture, international hreflang, indexation budgets.
- High-intent organic content strategy designed to capture bottom-funnel commercial keywords.
- Generative Engine Optimization (GEO) & Answer Engine Optimization (AEO) for AI search engines (Perplexity, ChatGPT, Gemini, Copilot).

### 3. Creative Strategy & Brand Identity
- Performance-led design: high-converting landing pages, video sales letters (VSLs), motion graphics, and interactive ad creatives.
- Brand design systems, messaging guidelines, and position defensibility.

### 4. Conversion Rate Optimization (CRO)
- Full-funnel audit, heatmaps, session recording analysis, and A/B split testing.
- Checkout flow friction reduction, payment gateway optimization, and post-purchase upsell architectures.

### 5. Marketing Analytics & Attribution
- Server-side tracking (CAPI, Google Tag Manager Server Container).
- Marketing Mix Modeling (MMM) and blended CAC/LTV reporting to overcome post-cookie blindspots.

## Key Track Record & Case Study Benchmarks
- **B2B SaaS**: 340% qualified pipeline expansion with a 42% decrease in cost per demo within 6 months.
- **D2C E-Commerce**: Scaled annual revenue from ₹4Cr to ₹42Cr while sustaining 3.8x blended ROAS across 18 months.
- **FinTech / App**: Drove 1.2M+ app installs with a 68% CPA reduction through automated creative refreshes and PMax segmentation.

## Frequently Asked Questions (FAQ)

### What does "360° Marketing" mean at m360.dad?
It means every touchpoint in the consumer journey is engineered as a measurable growth lever. Rather than isolating SEO, paid ads, or brand creative into disparate silos, m360.dad synchronizes them so paid traffic informs organic strategy, creative assets are vetted by ad performance data, and retention loops compound customer lifetime value.

### What size clients does m360.dad work with?
m360.dad partners with high-growth startups, venture-backed scaleups, and enterprise brands managing ad budgets ranging from ₹5L/month to multi-crore monthly spends across regional and international markets.

### How does m360.dad track attribution?
m360.dad utilizes modern first-party data capture, server-side tracking (Meta CAPI, Google Enhanced Conversions), and hybrid attribution modeling that combines platform data with real-world sales CRM reconciliation.

### How do I contact m360.dad or request a growth audit?
Visit https://m360.dad/contact or email contact@m360.dad. Prospective clients can request a complimentary, zero-obligation growth audit covering paid channels, SEO health, and funnel conversion bottlenecks.

## Official Links
- [Home Page](https://m360.dad/)
- [Services Directory](https://m360.dad/services)
- [Client Case Studies & Work](https://m360.dad/work)
- [About Company](https://m360.dad/about)
- [Articles & Strategy Blog](https://m360.dad/blog)
- [Contact & Free Audit](https://m360.dad/contact)
- [RSS Feed](https://m360.dad/feed.xml)
- [XML Sitemap](https://m360.dad/sitemap.xml)